Originally Posted by bigjdubb
That shouldn't be an issue, the new Mac Pro will edit more videos in Premiere than Final Cut Pro. If it's a serious studio (feature films and tv) then they probably use a Windows machine with Avid instead of either of those.
Their prices for the high performance machines aren't out of line with other high performance solutions. It's the bottom end where their prices are a bit on the high side, and of course the little things like $200 vesa adapters.
That assumption is incorrect.
The big studies (if you call pixar and dreamworks "serious"), they are using whatever tool is best for them and less care about price.
For VFX both are using strong windows based workstations (mostly with nvidia) with their own in house coded tools, but the real rendering is done in huge linux based farms. Just the workstations are 16+ cores with 2xnvidia quadro top end GPUs. Just for the regular consumer, this would cost 20K$ and upwards. So do you think they will blink when the mac pro top configuration cost 20K$?
Their film editing division for example was switch to the cMP for example to edit the movies. I don't know if they switched to something else since apple stopped updating them, but these studios do not care as much of the price of the machine as well, because when they come to apple or HP or whatever and say "we need 50 machines with X specs", be sure that they will get a very good deal than the price on the website.
If apple and their new machines can save them 20 minutes of editing time during a day, you can bet they will buy them right away.