If they can price it <$200 they might be able to sell it. Copper radiator and copper CPU block isn't a standout anymore , its been done cheaply.
Right now the top contender in the AIO market is the Swiftech Drive x3 (~6W MCP pump) , with the Alphacool Eisbaer second (DC-LT pump). The~ $300 EKWB MLC Phoenix is too expensive as an AIO (despite using a 6W SPC pump) and caters to people that are lazy to fill a watercooling loop and just want something that has EK on it, essentially. Alphacool Eisbaer Extreme has the VPP75 in-house D5 pump so I don't think it is reliable and the size is a constraint as well.
The biggest problem besides availability with the Swiftech AIO is size since the reservoir takes up a lot of space under the radiator to the point it extends 90mm thickness off the top of the radiator: http://www.swiftech.com/drive-x3-aio.aspx
There's a larger gap in performance from a $40-50 decent air cooler such as the Thermalright Macho series or Scythe Mugen 5 to copper radiator of 240mm size or greater only if the pump is stronger than 6W (EKWB's lower end kits all use SPC-60 PWM which is a 6W pump). So realistically you're looking at similar performance from a $50 air cooler to a $150 AIO with 240mm radiator unless you upgrade the pump to a D5 and add a copper radiator, which pushes you closer to $350. For example, the Drive x3 280 or 360 kit is around $160, Eisbaer (or LT) is around $150 for 240/280/360 radiator.
At its core, what you have is a $50-70ish MSRP CPU block , $50-70 MSRP radiator, $30-150 pump+reservoir (most of the cost comes from here), and $30-50 in fittings/fluid/tubing. Fans usually are cheap unless it's a higher end unit ; you can get Arctic P12 for example for <$5 each.
From thread on OCN: https://www.overclock.net/forum/246-...rmalright.html
There's speculation that it is a Raijintek Orcus rebrand with their fans. This means a 2W 5000RPM pump, so don't expect amazing things. 66 L/h max flow rate is in line with the DC-LT pump.