No doubt. And the reason I will likely get a 5700XT even though it's mid tier. 4K at mid tier pricing is an amazing situation to be certain. Though I will likely go through AMD and still put a block on it. My last purchase was XFX RX 480 8GB OC and it cost me what 5700XT is launching at. So yeah. If nVidia were to limit their SKU list and actively sell for a reasonable price at each SKU, they would never take a hit from AMD, but they're beholding to their share holders who invested money in their company so that will NEVER happen.
I am really starting to feel my Oats as a long time member of OCN. Why did we go back to this system again?