The consumer GPU market is very unforgiving, especially now. People have bought Nvidia GPU's over AMD ones even if the AMD version is better and cheaper. If the Intel GPU isn't straight up better than the Nvidia competitor, then forget it. Also, if rumors of driver issues start to surface, then also forget it. They have to hit the ground running with a fully mature, highly competitive product at a great price or they will just sink. Think about how difficult it would be to convince people to buy an Intel GPU over an Nvidia GPU. I can't imagine Intel creating something as golden as a 1080Ti, like ever. Even AMD can't do it and they've been making GPU's forever. I just think Nvidia will kick them right in the nuts.