I wonder why they needed to make a separate driver branch for this? It seems as though this will force us to choose if we want optimized gaming performance or optimized "creative application" performance.
Maybe I am missing a key piece of information but I think a "Gaming/Creator" switch in GeForce experience would be a much better solution than having to constantly install and uninstall drivers to have it optimized for what I'm doing at the time.
Driver bloat would be my first guess since the standard drivers are already over 500MB.
I'll play around with it this weekend. I bet the performance increase I got from switching to Vegas from Premiere will be bigger than these driver optimizations, but it's good to see them at least trying to improve Adobe products.