[IGN] Report: Steam's 30% Cut Is Actually the Industry Standard - Overclock.net - An Overclocking Community

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[IGN] Report: Steam's 30% Cut Is Actually the Industry Standard

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post #1 of 121 (permalink) Old 10-08-2019, 12:32 AM - Thread Starter
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[IGN] Report: Steam's 30% Cut Is Actually the Industry Standard

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We reached out to nearly half a dozen sources within the games industry (as well as the game retailers directly) in order to get the actual numbers on what cuts most major retailers take. While many of these sources prefer to remain anonymous, they paint a picture that could be surprising to some players, one where Valve’s now infamous 30% cut isn’t actually out of the norm. In fact, it's pretty much the industry standard.




Source: https://www.ign.com/articles/2019/10...ustry-standard


Pretty interesting article, IGN actually did a little research into this topic.

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post #2 of 121 (permalink) Old 10-08-2019, 01:29 AM
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Uplay?
Battlnet?
Origin?
GreenManGaming?



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post #3 of 121 (permalink) Old 10-08-2019, 02:33 AM
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Gotta admit, this is kinda surprising. Good to know Valve isn't as greedy as EGS makes them out to be.

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post #4 of 121 (permalink) Old 10-08-2019, 02:43 AM - Thread Starter
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Quote: Originally Posted by treetops422 View Post
Uplay?
Battlnet?
Origin?
GreenManGaming?

Uplay only sells Ubisoft games and is owned by Ubisoft.

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post #5 of 121 (permalink) Old 10-08-2019, 02:44 AM
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I'm fairly confident once Epic gains more users and becomes standard their cut % will increase.
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post #6 of 121 (permalink) Old 10-08-2019, 04:54 AM
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But Valve is bad, they take 30%. I remember when people were screaming about this. Now I get to laugh.

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post #7 of 121 (permalink) Old 10-08-2019, 05:25 AM
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Quote: Originally Posted by treetops422 View Post
Uplay?
Battlnet?
Origin?
All 3 sell their own games exclusively.

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post #8 of 121 (permalink) Old 10-08-2019, 05:44 AM
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Did anyone actually read the article?

-Not all 30% cuts are created equal either, I’m told. One source explained that although Steam only takes 30%, other fees and deductions mean they are usually collecting closer to 65% on their end, while they say console sales return much closer to the full 70% but are stingier with refunds and the like. Meanwhile, GOG.com also takes a 30% cut, but requires publishers to invoice the site manually for the sales made to actually receive payment, something one source explained was a more time-consuming process than Valve’s regular automatic payouts.

The primary difference here being that Valve operates on an open platform, perhaps one of the last to exist in this scenario. If there was anywhere in the retail industry that we should see an actual challenge to a fee this high it would be in the PC space, yet it exists in large part to one large sized player. The notion that hosting a game sale requires 30% of the sale itself is ridiculous. Literally the only legitimate challenge we have to this is Epics store, yet somehow they are the bad guys here. Everyone is somehow accepting of the notion that hosting a digital transaction requires this tremendous cut of the revenue, yet is up in arms over companies willingly signing exclusivity agreements for a larger portion of the revenue literally generated by the sale of their product.

I dont see how any publisher or developer in the industry can look at these numbers and find them acceptable and given the only legitimate challenge to the "norm" is an aggressive publishing company they seemingly do not. The 30% cut is not new information its simply that the gaming communities are just now taking notice, there has been numerous statements against speaking out against it over the years.

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post #9 of 121 (permalink) Old 10-08-2019, 05:54 AM
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Quote: Originally Posted by Woundingchaney View Post
Did anyone actually read the article?

-Not all 30% cuts are created equal either, I’m told. One source explained that although Steam only takes 30%, other fees and deductions mean they are usually collecting closer to 65% on their end, while they say console sales return much closer to the full 70% but are stingier with refunds and the like. Meanwhile, GOG.com also takes a 30% cut, but requires publishers to invoice the site manually for the sales made to actually receive payment, something one source explained was a more time-consuming process than Valve’s regular automatic payouts.

The primary difference here being that Valve operates on an open platform, perhaps one of the last to exist in this scenario. If there was anywhere in the retail industry that we should see an actual challenge to a fee this high it would be in the PC space, yet it exists in large part to one large sized player. The notion that hosting a game sale requires 30% of the sale itself is ridiculous. Literally the only legitimate challenge we have to this is Epics store, yet somehow they are the bad guys here. Everyone is somehow accepting of the notion that hosting a digital transaction requires this tremendous cut of the revenue, yet is up in arms over companies willingly signing exclusivity agreements for a larger portion of the revenue literally generated by the sale of their product.

I dont see how any publisher or developer in the industry can look at these numbers and find them acceptable and given the only legitimate challenge to the "norm" is an aggressive publishing company they seemingly do not. The 30% cut is not new information its simply that the gaming communities are just now taking notice, there has been numerous statements against speaking out against it over the years.
30% seems reasonable given all of the other features steam offers over damn near every competitor.

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post #10 of 121 (permalink) Old 10-08-2019, 05:58 AM
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Industry standards at 30%? I'm shocked it's not 50/50. Don't make me laugh. So a bunch of scrooge Cyril Sneer types set the industry standards and we must obey?

The smartest thing these companies can do is rent or set up a small server network and sell their own games with a DRM free executable. You download the game and take care to save and back it up somewhere and play it to your heart's content. Even better, go back to selling a boxed game. At least you're spending that 30% on the logistics of the box and not feeding into a soulless enterprise. Heck, it could save jobs and those brick and mortar stores as well.

It's now obvious that the promise of savings from buying digital games never came to fruition because of this parasitic 30%. Go back to boxed games. Oh, for the none hoarders, install the game and throw away the box if you're so inclined.

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