Originally Posted by UltraMega
This seems like something that should be a much bigger story. This is really the tip of the iceberg if it this means it's going to be, or already is the default for all of Take Two's games. This needs a larger lens focused on it. Gaming publishers should not be in the commercial data mining business. It's one thing if they collect some anonymous data for their own internal purposes to help support their games, but this is clearly just data mining and selling for a standard data mining profit.
Perhaps we need to call on the digital distrobutors to ban this kind of behavior on their platforms. If there were one store that needed to gain traction (like the epic store) and decided to ban data mining practices on their platform, that would definitely make me wan't to use it.
Everyone wants to be in the information industry, because today, that is where the big money is right now.
The big developers for PC/consoles, have started to feel that the market revenue is starting to slow down for the last 5 years. So they need more sources of income in order to increase their own revenue outside of just creating games, which can take years to develop.
So moving into information, it adds another source of income, and another layer. One of the applications I see in those data mining, is inputing real ads into games. Think of a coca cola "old fashion" commercial in RDR2, or a virtual commercial in cyberpunk, targeting your favourite drink or energy drink, etc. And connecting personal data from a game with data gathered from facebook, google, etc, they can really target all sort of ads to you.
This also adds up with other options. Think about the option of the main character in his home, making coffee as the story progress, making its favourite brand of your country's local brand, talking how good it is, or drink tea if you personally prefer tea over coffee. It can be developed pretty easy but it can impact game story and your awareness very directly.
So while you don't like it (neither do I), they are in the business of making more money, and that is another layer of money, which can basically be more profitable with very little work to be had in terms of development.