Given the lengths companies like EA are going to to make their games subtlety manipulative on a subconscious level to push people into spending more money, it is something that absolutely needs to be regulated.
Anything in a game that gives you a random item for money or anything that can be traded for money is gambling. It should be treated exactly like a slot machine in a casino or an online poker website. Gambling is already regulated. All they need to do is make sure gambling in video games is covered under the existing laws.
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