[IGN] The Blizzard China Controversy, and Why #BoycottBlizzard Is Trending, Explained
Originally Posted by Bluemustang
It perplexes me why companies like this decide to get political. It's a lose/lose action in my view. You'll get some of your community to agree with you and alienate the rest getting them to vote with their wallet. Like how well did that work out during the battlefield 5 controversy? Seems to me the most fiscally responsible thing to do is remain apolitical.
They’d (Activision Blizzard) probably like to remain “apolitical” but they’re more interested in the perceived (rightly or wrongly) money making potential of Chinese cell phone games and so they bow to the will of the CCP. They’re doing a very fine calculus between likely loss and backlash in the West and projected growth in China, and they think the latter will make them more money, damn the moral costs.
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