Skrupples, your talking about Bobby Kotick. I don't think anyone really liked that guy. Story of two sides.
On the business side, that guy was an genius. Remember, Blizz Activision went through a lot in the early 2000's to now. Blizzard may not have survived the period from Cendent bankruptcy to the disasterous Vivendi ownership (where Blizz/Activision was literally helping the company stay afloat). It was one of the better managed companies financially as we saw its competitors go under. Outside of Tencent/couple others, most of the video game industry is relying on investor funding as there financial results are not something to glow about. That being said, Cendent bankruptcy was sure interesting, can't believe an company still went bankrupt but it held so many valuable assets in many sectors. I don't get how EA is still around when it has not been making money for long long time. Even Take Two and Zen Max are not that financially strong, while the games rock star and bethesda sell very well, they have couple years where you are eating capital without any return. Even Kotick decision to downsize the amount of games they made was smart in light of the current video game market.
Most gamers however dislike him all the way back then. He started the microtransactions from DLC to loot boxes. Don't forget like EA he cut a lot of studios that had built up an good reputation during when Cendent (Sierra among them). The dislike never stopped but at least he stopped opening his mouth about how he was milking us for every penny. That was pretty bad PR for the gamer side.
Last edited by Section31; 10-10-2019 at 06:13 PM.