Originally Posted by keng
Right, and the preorder thing...here is how these little schemes play out.
1) Create hype
2) No objective data, open for a limited time only, superselect, no=guarantee-that-you-may-get-one,preorder.
3) Release a tiny amount of cards to a few people, roughly leaving 90% or more preorders unfilled
4) Release an appologee Re:yields being low, hard to get quality as high as needed, embargo from a foreign nation, etc.
5) Announce that preorders will be released in a tiered approach, creating more hype and uncertainty
Hate to say told you so, but the delay is a std move in business school/marketing books