Overclock.net - An Overclocking Community - View Single Post - [TechPowerUp] Thermaltake and Mayhems Fighting Over "Pastel" Trademark in the UK

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post #13 of (permalink) Old 02-08-2019, 11:19 AM
Defoler
Performance is the bible
 
Join Date: Apr 2009
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Quote: Originally Posted by ToTheSun! View Post
I have a hard time believe that. I mean, if all TT has to do to use Mayhems' trademarked nomenclature is pay a very small sum to a 3rd party, why is this even a thing for discussion?
Because a lawsuit against them is worth its weight in gold in terms of PR.
People will talk about them (well we already talk about them now because if it), and it gives awareness of their products with zero expenses on actually marketing.

I mean, did you know they were going to make fluids like those?
No one knew, but now we all know.


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