Originally Posted by Defoler
Because a lawsuit against them is worth its weight in gold in terms of PR.
People will talk about them (well we already talk about them now because if it), and it gives awareness of their products with zero expenses on actually marketing.
I mean, did you know they were going to make fluids like those?
No one knew, but now we all know.
That's true. I suppose it works both ways, as there's nothing in it, seemingly, for Mayhems to go public with a matter like this and only ask for £100, regardless of who the recipient is.