B&H had the Ventus (MSI) dual fan for $260; which seems pretty solid.

Personally, I would get the Vega 56 over this card if similar prices, but mostly because I think the 3-game pack and the extra 2GB are worth the added noise from the reference cooler on it. Though this card has much better thermals/power consumption.

Seems like the sub-$300 range finally has some good upgrade-options for those rocking a 970-level GPU.