Originally Posted by skupples
^^ why i'm on 1080ti until 2021.
I bought my R9 290X at launch for $550 CAD. Back then USD = CAD. Fury X and 980 Ti came out and they where prices ~ $900 CAD price. They offered 35% better gaming perf. Waited 2 years and nothing. GTX 1080 came out and not it's 50% faster but still ~ $900 CAD. 1080 Ti came out ~ $1000 CAD and was 2x faster. But wait, look at the price. 2x the price for 2x performance after 4 years of waiting. The US had it a bit better. What really changed is most people are still going to get the same performance increase but they will drag their GPU longer and pay double for their next GPU. For you 2x faster 1080 Ti you will still have to pay 2080 Ti price so 2x perf for 2x price.