I love that people are saying AMD is increasing the price. They aren't... it is scaling with the number of CPU threads. Don't forget too that clock for clock the AMD IPC isn't worse than Intel. Intel was charging 2k for the same 18 core they had for a few years until they were recently forced to lower the price. This 4k gets you 64 cores and more PCIE lanes. It's also not meant for plebs. It's meant for someone who needs this for their business.