Looks like a pretty iffy sleeving job honestly. Don't get me wrong, this is a FANTASTIC step in the right direction. But 3/4" of black heat shrink on each wire regardless of the sleeve color is a tad bit excessive/disappointing, if they fix this and/or change the plugs to match the sleeving color this will be a GOLDEN product that will attract many new very happy customers. They should also offer them by-the-cable at a diminished return price for those of us without 10+ Molex/SATA plugs.
Great step in the right direction, waiting for someone to actually get them to give us close-up pictures and indepth review of the quality. Pretty sure Lutr0 is going to pop in here any second now! As for the price, it seems fair but we'll have to wait and see the quality, type of sleeving used, etc.