Smug, Jaded, Enervated.
Join Date: Aug 2012
Location: Terra Australis
AMD has probably seen an opportunity to push these out as higher-end performance offerings, as from all accounts, the rumours suggest that Navi's initial release will be low-mid range offerings, and Nvidia has given them this great opportunity to release something that will be gobbled up by people itching to upgrade, who aren't impressed with the pricing of the 2000 series cards.
There is a product gap to be filled until high-end Navi drops in Q4 2019 (rumoured).