Agreed, brand loyalty is worthless and Intel's roadmap for the next few years looks depressing. Intel dropping prices is to tempt some as AMD admitted the 9700K is still faster in most 1080p games compared to their 3700X/3800X.
While the 9700K may be faster in games I still feel like AMD is the better choice this year because of Intel's security issues, hotter chips and lack of hyper-threading. PCIe 4.0 and overall higher quality VRMs on X570s are just another added bonus.
Personally I'm not sold on the Ryzen hype, I'm waiting until we see benchmarks. I'll either pick up a 3700X/3800X or hang onto my 6700K until it becomes a bottleneck as it's keeping up just fine currently.
Asus ROG Z390-E
EVGA RTX 2080 Super FTW3 Hydro Copper 2145/9151
G.SKILL Trident Z 3200MHz
EVGA SuperNOVA G2 750W
HWLabs Nemesis 360GTX, D5/Photon 170 res, EK fittings & CPU block
Lian Li PC-O11 Dynamic
LG 34UC79G, 144Hz, G-Sync
Steelseries QcK Prism XL
▲ hide details ▲