[Techpowerup] AMD to Slash Radeon RX 5700 "Navi" Series Prices Ahead of Launch - Overclock.net - An Overclocking Community

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[Techpowerup] AMD to Slash Radeon RX 5700 "Navi" Series Prices Ahead of Launch

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post #1 of 142 (permalink) Old 07-05-2019, 04:42 AM - Thread Starter
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[Techpowerup] AMD to Slash Radeon RX 5700 "Navi" Series Prices Ahead of Launch

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NVIDIA attempted to torpedo the Radeon RX 5700 "Navi" series graphics card launch with the introduction of its $499 GeForce RTX 2070 Super and $399 RTX 2060 Super. AMD claimed that its upcoming Radeon RX 5700 XT outperformed the original RTX 2070, while its smaller sibling, the RX 5700 outperforms the original RTX 2060. In its E3-2019 reveal, AMD disclosed launch prices of the RX 5700 XT and the RX 5700 to be USD $449 and $379, respectively. The RTX Super launch jeopardizes this, and so, according to VideoCardz, AMD is revising its launch prices.

The Radeon RX 5700 XT now reportedly launches at just $399, while the Radeon RX 5700 is priced at $349. The RX 5700 XT is claimed to beat the original RTX 2070, while the $399 RTX 2060 Super is slower than the RTX 2070. On the other hand, the RX 5700, which was claimed to beat the $349 original RTX 2060, is now price-matched with it, unless NVIDIA comes up with price-cuts. Older reports suggested that with the advent of the RTX Super series, NVIDIA would retire the RTX 2060 and RTX 2070, after the market digests inventories left in the channel. AMD's latest move is sure to disturb that digestion.
https://www.techpowerup.com/257085/a...head-of-launch

If this is true, AMD may be back into the competition.
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post #2 of 142 (permalink) Old 07-05-2019, 04:49 AM
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Yeah, the yields and cost of a 251 mm² 7nm die and GDDR6 improved spectacularly in under a month.


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post #3 of 142 (permalink) Old 07-05-2019, 04:51 AM
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AMD has a lot of leeway to lower prices. 7nm is supposedly cheaper than 16nm now, according to TSMC, which means that with their 251 mm2 chips, they still can drop a lot and make profit.

Last edited by NightAntilli; 07-05-2019 at 05:06 AM.
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post #4 of 142 (permalink) Old 07-05-2019, 05:01 AM
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So AMD was being just as greedy as everyone claims Nvidia to be.


I'll probably pick up a 5700 XT eventually, I'll add it to my rig so I can try GPU passthrough.

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post #5 of 142 (permalink) Old 07-05-2019, 05:26 AM
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post #6 of 142 (permalink) Old 07-05-2019, 05:39 AM
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Interesting. Radeon GM tweeted "jebaited". I wonder if this was really the plan or if they are simply playfully adapting to the market.

https://twitter.com/sherkelman/statu...27961162711045
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post #7 of 142 (permalink) Old 07-05-2019, 05:46 AM
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post #8 of 142 (permalink) Old 07-05-2019, 05:54 AM
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Quote: Originally Posted by NightAntilli View Post
Interesting. Radeon GM tweeted "jebaited". I wonder if this was really the plan or if they are simply playfully adapting to the market.

https://twitter.com/sherkelman/statu...27961162711045
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post #9 of 142 (permalink) Old 07-05-2019, 06:09 AM
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Quote: Originally Posted by NightAntilli View Post
Interesting. Radeon GM tweeted "jebaited". I wonder if this was really the plan or if they are simply playfully adapting to the market.

https://twitter.com/sherkelman/statu...27961162711045

If it was the plan, it was a juvenile plan. The proper way to do it is to make an event, announce the cards, along with final price and complete the whole thing with "Available on store shelves now / tomorrow!". That wouldn't let Nvidia reply in time.

If this is the plan, they are forgetting that Nvidia also gave themselves two days to lower the prices before the Super cards are made available. Navi will be available on the 7th, Super on the 9th, which is a Tuesday. They can keep playing this game, but Nvidia allowed themselves to have the last word and so you can say that AMD baited Nvidia and then Nvidia baited AMD.

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post #10 of 142 (permalink) Old 07-05-2019, 06:11 AM
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Quote: Originally Posted by NightAntilli View Post
Interesting. Radeon GM tweeted "jebaited". I wonder if this was really the plan or if they are simply playfully adapting to the market.

https://twitter.com/sherkelman/statu...27961162711045

After having to look up what "jebaited" meant. I have doubts this was planned, but adapting like you said.

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