I don't consider myself an Nvidia customer anymore and I'm, for the first time, not excited at news of a new generation from them. The 1080ti is likely the last one I get from them. Their prices likely won't go down and I consider myself no longer welcome as a customer of theirs as I won't spend more than the $6-700 price bracket for a high end card yet they insist on charging over $1000. They have plenty of people who can't wait to spend that much, so it's fine. They don't need plebs like me, lol.