its a figure of speech, and expectation of where the market will go. AMD's currently ahead with their new arch, and die shrink. Eventually it'll swing back into Intel's court. Because that's how tech works.
No clue where it'll actually be, but those who didn't see this coming with AMD 4-5 years ago weren't paying attention. I've been "next one'ing" ryzen since the 1st. "waiting for the bleeding edge to stop cutting" & that's most definitely here with 3xxx, so 4xxx seems like a great place to jump in at.
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R.I.P. Zawarudo, may you OC angels' wings in heaven.
If something appears too good to be true, it probably is.