I think it's reasonable. The fan at the end clearly blows through, while the other down and out the back or along the edges like the 2080. Heat pipes are surely going from the center in both directions. The PCIe power connections are on the end of the card but I'm not sure how they make their way to the main board. We all complain so much about blower style fans and now suddenly people are wondering where they went? These surely aren't final, but I'm not sure I'd label them fake either. It looks like a nice compact double slot design focused on moving heat out. They may be making a run at a better thermal design (like that blow through front fan) to pressure the AIB makers? They really needed a change up from the last couple of generations of FE cards and this looks like just such a move.