$500 Consoles with more games...It's a hard sell when everyone else is on a different tier at a cheaper price.
Ever argued with someone online trying to justify why you paid $500+ more just for a card? Good luck with that.
In the PC space we are enthusiast about Hardware not higher prices.
You're mixing up brands, AMD did that with their Frontier Edition and their water-cooled Frontier Edition.
You are mixing up concepts. We talking about an ugly concept for air cooling with the potential to wreck havoc for air flow inside most PC cases. Which is still speculation of an unannounced air cooling concept from a nvidia gaming part that may or may not be true. If true it's my opinion they will charge $1000 for it.