If power consumption increases as much as perf, then it's not really improving overall.
Should compare 2080ti vs 3080ti both at the same 250w TDP to check the real progress...
I disagree, if we are evaluating the technology you are correct but if we are evaluating the GPU I don't care how much power it uses (assuming I can still cool it with a water block). Even if we have no gain in efficiency I would still want a GPU that could do 2x what my 2080 Ti can. I have a 4K120Hz display and I want to be able to drive it with one GPU.
I don't care if its 10% or 50% faster what matters is price.
Its not hard to browse comments on any social media platform and here the echos of people complaining about nvidias pricing.
Also I dont care what anyone says but turning was not widely popular with gamers and still a ton of people sitting on 10 and 9 series cards. If they want developers and this whole RTX ecosystem to take off they need to get more people to have these cards in there system.