They could focus on making current stuff not actually suck. Instead, they seem to be creating bigger and better monitors that few people can even buy, let alone drive. My checklist for a good monitor:
24" Full HD or 27" 1440p
144hz with G-Sync, Freesync (preferably both)
IPS or VA
Tilt, Pivot, all that jazz (I like to play shmups, for example)
A flat stand (sadly, height can be at a premium)
No speakers (if you're buying this type of monitor, you already have a decent soundsystem)
Most importantly of all: Good QC!