Why do monitors get announced so damn early? - Overclock.net - An Overclocking Community

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Why do monitors get announced so damn early?

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post #1 of 3 (permalink) Old 01-16-2019, 09:38 AM - Thread Starter
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Why do monitors get announced so damn early?

Sometimes they get announced 2+ years before they even see the light of the day.

For instance the G-Sync/HDR monitors were announced as far back as January 2017 but didn't see the light of the day until the second half of 2018.

The Big Format Gaming Display was unveiled in Jan 2018 but now I'm hearing we might not see one until 2020.

They're the only piece of technology that are teased so far before their actual release dates. Can you imagine if the GTX 2080 Ti was announced in 2017?

What's the reason for that? Every time I see news about monitors they're always at least 6 months away(if lucky) otherwise they don't even have a release date and you only hear from them 2 years after their reveal.

Edit: Also, why does my title say "new to overclock.net"? I've been here for close to 6 years.

Last edited by Juub; 01-16-2019 at 09:53 AM.
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post #2 of 3 (permalink) Old 01-16-2019, 10:15 AM
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Because there's a lot of lead time from the panel manufacturers. It's similar to microprocessor fabs. There's a lot of tooling and infrastructure that goes into making a new type (or even just size) of panel just as there is for a new generation of processors. Monitor manufacturers can get pre-prod samples for use on demo or trade show monitors, but it might be months or even a year until the full production panels are available for mass production of the monitors. The panel makers plan this stuff out years in advance so they can build new factories, get the right tooling, and so forth.

If you follow the actual panel makers like AUO, LG, etc... you can see the various panel models in the pipeline and figure out which monitors they'll be used in. I think tftcentral has some sort of mapping of all the known panels on their site, along with release dates or ETA's (for when the panel will be available to monitor manufacturers). In many cases multiple monitors will use the same panel, for example the AW3418DW and Acer X34P.


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post #3 of 3 (permalink) Old 01-16-2019, 10:44 AM
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You are new because you do not know how to change your title
It's automatic as well but for some reason it gives you "new to OCN".

Monitor panels are very very slow to progress, it was quite similar before LCD as well with CRTs if not worse really.
Small mobile devices panels advance fast and well, so do large TVs, they get much more marketing and sometimes sales than monitor sized panels.
Corporations don't want to invest into making LCD obsolete nor improving it too much, they struggle with production quality big time and can't even deal with that yet. They love to hunt numbers such as resolution, max brightness, advertised low response times but are not interested in improving the technology itself in a meaningful way, such as resolving their endless production issues, better contrast, removing glow with a filter, making better frames to avoid BLB, get dust free assembly lines to avoid the endless dust stuck inside panel issues, better response times and faster control boards to offer higher refresh rates while not butchering such pursuit with crazy ghosting, artifact lines, inversion issues, ...

They try, in a way, they announce a panel to monitor maker, they then jump on the hype train and announce a monitor no has every seen yet despite the fact that it will take a year before they get any panels if at all and then another year for them to make the monitor... yeah they can be that slow unlike making other products.

Yeah they can probably spit out a few engineering samples at high cost but it takes time to make it viable for mass production, iron out as many kinks as possible and even then as you can see from monitors you buy the panels often suffer issues anyway.
The industry has not adapted to a fast production, it takes them ages to go from "paper to product in stores".

They don't have anything else much so they keep touting and teasing with unreleased engineering samples for years.
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