GIGABYTE Ultra Durable™ 5 motherboards use IR3550 PowIRstage® ICs, which feature the industry's highest 60A rating, with Lower Losses, Higher Efficiency and Excellent Thermal Management.
Then with the release of the Z87 chipset Gigabyte added the word Plus
to the Ultra Durable 5 line of mother boards.
Ultra Durable 5 standard was IR3550 VRM parts.
The mathematical logic of the word plus
is to add to the existing value.
The standard was the IR3550 part and adding the word plus
to that standard should if anything mean it was improved upon.
There was nothing added by the word plus
, instead the wording was just a marketing lie to make the buyer think that the new 8 series chipset with the Ultra Durable 5 IR3550 parts was some how improved upon but instead Gigabyte cheapened the overall quality of the mother board to save money on parts used and trick its market into thinking they were getting more value and quality in parts than the original definition of the line of products that defined the Ultra Durable 5 brand.
To me this is out right deception.
I bought a Gigabyte Z87X-OC that has this Ultra Durable 5 Plus deceptive marketing and I thought I paid into a high quality mother board but it turns out I didn't get the IR3550 parts instead I got a much cheaper VRM part that is found on much cheaper priced Gigabyte mother boards like the UD3H and the UD4H. UD4H actually has twice the number of IR3553 vrm parts than my more expensive Z87X-OC has.
I feel ripped off and I am totally unsatisfied with this marketing lie that I bought into.
The cheaper IR3553 parts that are found on UD3H, UD4H, and the Z87X-OC motherboard and each one of these mother boards along with a few more expensive Gigabyte mother boards use this cheaper IR3553 VRM part and are marketed as being Ultra Durable 5 Plus.
The Truth is Gigabyte has cheapened down the Ultra Durable 5 name by deceptively adding the word Plus making the buyer (me) think the quality is higher than Ultra Durable 5 quality when in reality it has gotten cheaper.
In the case of the Z87X-Force which costs over $400 Gigabyte has used the more expensive real Ultra Durable 5 VRM part IR3550 yet Gigabyte still uses the GIGABYTE Ultra Durable™ 5 Plus Technology branding which in this case the word Plus really means you get the IR3550 part and a whole bunch of them.
Pay attention to this double standard bogus marketing.