Originally Posted by AlphaC
Features don't come for free so generally you know so either a board is making less margins (i.e. profit) or there's something cut from it. Obviously you would rather go for lower margin boards rather than cut down ones.
I'm not referencing any user made charts. The features and VRM choice of the Gigabyte Aorus line put it in competition with the Asus Maximus line, and Asrock Taichi / Phantom Gaming 9 models. I think its short selling the Aorus Pro models by suggesting they're up against the STRIX, any of the MSI models announced (excepting the vastly overpriced "Godlike"), or the Asrock Phantom Gaming 6.
The Gigabyte Aorus Pro Wifi in particular seems to be the best value proposition without any real feature compromise, given that the Asrock Phantom Gaming 9 comes at a significant additional cost for the extra features you mentioned, and the Asus Maximus line seems overpriced in general, as expected with Asus.
Maybe I seem like a Gigabyte fanboy, but I've never personally used anything other than Asus boards from what brands are currently available, though as a semi-retired system builder, I've built many Asrock and Gigabyte motherboard based systems for customers.
It seems like you're acknowledging most of the features beyond what's available on the Aorus Pro Wifi have limited use case, 3rd M.2, third party extra LANs, etc., so that's why I asked if maybe I was missing some meaningful features.