Tried to get my pre-order in yesterday, but had bank issues at the worst time. By the time it was resolved and I refreshed, they were gone.
So now I'm waiting until the 10th to see what the AIBs have. I've always gone with EVGA when possible, up until the 1070 where I went with ASUS Strix, and that was because of the VRM issue. I sold my 1070 right after the announcement of the Ti, and picked up an ASUS 1060 to hold me over to the 1080Ti. Have had a great time with the ASUS, but I know from history their customer service is garbage. EVGA fixed their issue with the new ICX cooler, so I'll probably go with them again. That customer support has always been great to me.