If true AMD could take a good chunk of the market seeing Intel has crap all and might not have crap all till 2020.
But... AMD need to kick the motherboard manufactures in the ass, we have a handful of semi decent boards, most of them are the stupidly expensive high end ATX, mATX and ITX don't really have much, sure some have nice features but the power delivery and cooling of that power delivery on most boards is laughable.
I still couldn't upgrade due to ridonculus ram prices especially in my country. If this round, amd cpus can make love with RAMs outta box, it'll be their best launch since what....What AMD needs is to make reference motherboards.
PS: as long as i can't throw any ram with any mobo, it's a bad product from both sides. No one should accept "compatibility" issues in this day and age.