not shocking to me. bittorrent is widely used and a good way of buying movies legally even though you could get the same thing illegally. remember, bittorrent is completely legal, its the copyright stuff that you can download tahts illegal.
Since using bittorrent would have users sharing the files, the company wouldnt need to set up much bandwidth to be able to distribute the movies for rental, which should theoretically make them cheaper.
But who wants to bet they would just pocket the extra and charge the same for them.
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