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That's it. These people love being hated. This isn't just being ignorant or out of touch with their consumers, they are deliberately acting as obnoxious as possible. Whether it's because of a bet or some deep-seated emotional issues I don't know, but this goes way beyond being bad at consumer relations.
 

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Perhaps they're operating under the assumption that there's no such thing as bad press, and as such are pulling no punches when it comes to winning that coveted "most hated company in the usa" title. If not, they're the most incompetent company I've ever heard of when it comes to customer satisfaction.
 
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