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[Engadget] Sirius XM developing iPhone / iPod touch streaming radio app

404 Views 4 Replies 4 Participants Last post by  CattleRustler
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My, my -- now isn't this something? Shortly after narrowly avoiding a dastardly collision with bankruptcy, Sirius XM is looking to connect itself with profitable enterprises in an attempt to build market share and regain interest from budget-conscience consumers. Just weeks after hearing that the sat radio company could be preparing a few Sirius / DirecTV bundles, CFO David Frear has now confirmed on a recent earnings call that the outfit is indeed developing an iPhone / iPod touch app. It's interesting to think that a satellite radio firm could be warming to delivering more content via the internet, but it's the apparent diversion from being a standalone offering that has us even more intrigued. It should be interesting to see how the pricing model works with this forthcoming app -- will users be able to get an iPhone subscription only? Will it be tossed in gratis with traditional subscriptions? So many questions, not enough patience.

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they should just worry about not going bankrupt, and getting AC/DC off of Octane 20 for god sake! There's an AC/DC channel for crying out loud

/rant
they should just throw in the towel

XM = Awesome....Squizz was the s***. As was System
XM Sirius = Teh suck.....its the same 20 songs OVER AND OVER AND OVER!
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Originally Posted by Black Magix
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XM = Awesome....Squizz was the s***. As was System
XM Sirius = Teh suck.....its the same 20 songs OVER AND OVER AND OVER!

Agreed. I always had my ears glued to Ethel...not so much liking the Alternative Nation that replaced it after the merger.

As for pricing...one would certainly hope that this would not be treated any differently than being able to stream XM/Sirius over the internet, which is free for paid subscribers. The strategy should be to entice new customers to the service, since there are a lot more iPhones out there (and people interested in buying iPhones) than people willing to buy a satellite radio. Charging a nominal one-time free for the app may be okay, but an additional monthly charge would actually turn existing subscribers away from using the iPhone app, never mind attracting new customers! (Heck, I don't think they should charge existing customers to hook up additional radios, either...cable TV doesn't do that, one monthly fee pays for all the content I can watch on as many receivers as I have...why should radio be different?)
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