Wait, if the partners want to sell them for more, doesn't that justify intel charging them more for the processor?
|Partners want a â‚¬350 to â‚¬700 price range|
Intel is slowly becoming the victim of its own Atom success. At the beginning, the Asus Eee PC was small, cheap, 7-inch thing that could run some internet apps and word processing. Things changed in 2008 and 2009 and today, netbooks are 10-inch machines, almost big enough for pleasant work for more than few hours, with a bit better battery life and decent storage.
All these new features are getting netbooks to price and performance level of a notebook, and this is becoming a big headache for Intel and its partners. It is hard differentiate netbooks as they are almost the same, companies such as Asus, MSI, Acer or Dell simply slightly change the design and most of them copy all the good features that can come from the netbook platform.
The big problem is that notebook sales are beginning to suffer at the hand of netbooks, and Asus and MSI want to charge consumers â‚¬550 and â‚¬699 for Atom based Macbook Air replicas, which is basically the price of a real notebook
The bottom line is that Intelâ€™s average selling prices are doomed due to the recession, and they simply have to go down as Intel makes less money on a $70 Atom then on a $200 Core 2 mobile CPU. Intel wants to limit Atom based netbooks to the â‚¬300 price range, while partners want to sell them for as much as they can.
|Intel wants to limit Atom based netbooks to the â‚¬300 price range, while partners want to sell them for as much as they can.|
Originally Posted by TheSprunk
Color me confused then. This seems like a good thing to me. If their partners want to charge more then intel can at least use it as leverage to not drop the price, maybe even increase it (not saying I want them to do that but if ASUS, MSI and the like are going to charge out the ass anyway...).
And I think intel's doing the right thing here. Not only are they protecting business interests by keeping a respectable price delta (or at least wanting to) but also consumer interests. This seems like win-win either way though. Even if netbook prices skyrocket all the sudden the "real" laptops will look a lot more attractive, and people will be more inclined to just drop the extra $$$ on them.