The actiblizzard empire is growing even more.
|Speaking at Bank of America Merrill Lynch's Media, Communications & Entertainment Conference in Newport Beach, CA, Kotick noted that July's StarCraft II has about an hour's worth of cutscenes that are created with the title's in-game engine.|
He theorized, "If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences for whom we have their credit card information as well as a direct relationship and ask, 'Would you like to have the StarCraft movie?', my guess is that ... you'd have the biggest opening weekend of any film ever."
Kotick noted that unlike film studios that are stuck with a model that requires costly theatrical distribution that cuts in on margins, Activision Blizzard could go directly to its consumers via online. The CEO mentioned a possible $20 or $30 price tag for such a film, but at this early stage, it's all speculative.
But it still seems that such an initiative is inevitable for the publisher. "Within the next five years, you are likely to see us do that. That may be in partnership with somebody, it may be alone," he said.
"But there will be a time where we capitalize on the relationship that we have with our audience, and deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution," Kotick added.
Citing some unspecified research at Activision, the CEO said that if the company were to distribute a movie directly to consumers' homes, "an extremely high percentage [of consumers] would then go to the theater then watch it again. That's the nature of our consumer -- a very enthusiast consumer."