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[GI] Retailer complains of "no margin" following Wii price hike

782 Views 19 Replies 11 Participants Last post by  nathris
Quote:
ShopTo.net's Igor Cipolletta has said that Nintendo's move to raise the price of the Wii, due to the depreciation of the Pound, has left the online retailer with "no margin".

Speaking to GamesIndustry.biz, Cipolletta described how the decision came as an unwelcome shock to the company, adding that he believed the move was a mistake given the current economic climate.

"It's very bad," he said, admitting: "If it's true that they want to increase it by [at least] GBP 18 then there is no margin for us at all."

"It's very disappointing because we believed that after two years the Wii machine would get cheaper rather than more expensive - I've heard that this is the first time in history that the price has gone up for a machine after two years."

He continued: "If you look at the history, the pound was higher [against the Euro] and they've been making quite a percentage more of money, so now they can take the loss rather than increase the price."

"Plus it goes against the economy, in England we have job losses and all this, which makes it increasingly difficult to afford a machine - this doesn't help them."

"I'm concerned about the software, maybe the software could go up," he commented, concluding: "I don't think it should."
http://www.gamesindustry.biz/article...-Wii-pricehike

Good to see Nintendo is making the smart business move and not the dumb charity move.
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Yeah, screwing the people who hawk your products for you after you've been raking it in on inflated currency is a great idea!

Another reason for me not to buy the wii.
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Originally Posted by Kuntz View Post
http://www.gamesindustry.biz/article...-Wii-pricehike

Good to see Nintendo is making the smart business move and not the dumb charity move.
Raping the consumer for a machine that costs little coin to produce, years after it was released, might be the smart business move, but I hardly see where they should be applauded for this.

Edit: hehe, Ian and I both used euphemisms for sexin'
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Originally Posted by RonindeBeatrice View Post
Raping the consumer for a machine that costs little coin to produce, years after it was released, might be the smart business move, but I hardly see where they should be applauded for this.

Edit: hehe, Ian and I both used euphemisms for sexin'
Yeah they're porking the consumer here as well, and shafting the consumer's kids too since they won't be getting as many games.
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Quote:


Originally Posted by RonindeBeatrice
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Raping the consumer for a machine that costs little coin to produce, years after it was released, might be the smart business move, but I hardly see where they should be applauded for this.

Edit: hehe, Ian and I both used euphemisms for sexin'

So Nintendo and it's investors should lose millions of dollars so these people can get a free hand-out? Nintendo has the #1 console, it's sold out all the time, why would they do anything other than raise the price (or keep it the same)? Just because it's a console does not mean it has to ignore the business of supply and demand.
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Because that makes me hate Nintendo and never even consider buying their products in the future. They could have just left it alone.
Quote:


Originally Posted by Kuntz
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So Nintendo and it's investors should lose millions of dollars so these people can get a free hand-out? Nintendo has the #1 console, it's sold out all the time, why would they do anything other than raise the price (or keep it the same)? Just because it's a console does not mean it has to ignore the business of supply and demand.

Because traditionally, this sort of thing doesn't happen...that's what the issue is. But I can't imagine that over two years after the launch of the Wii, there'd be no profit margin at the current price. That little thing can't possibly be that expensive to produce. If the 360 and PS3 can handle regular price drops, so can the Wii.

I don't see the Wii being sold out anywhere, anymore either. Gamestops, Targets, Best Buys, etc all have them in stock in my area.

Is there any word on any other consoles' prices going up?
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It's funny how they say
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which makes it increasingly difficult to afford a machine - this doesn't help them

when the PS3 and X360 cost more than the Wii for ever since launch.
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Originally Posted by OpTicaL
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It's funny how they say when the PS3 and X360 cost more than the Wii for ever since launch.

The Wii is $249 while the Xbox 360 has been $199 for awhile!
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I'd be willing to bet that the Nunchuck/Wiimote/lightbar combo costs more to produce than the actual Wii console.
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Originally Posted by ElMikeTheMike
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Because traditionally, this sort of thing doesn't happen...that's what the issue is. But I can't imagine that over two years after the launch of the Wii, there'd be no profit margin at the current price. That little thing can't possibly be that expensive to produce. If the 360 and PS3 can handle regular price drops, so can the Wii.

I don't see the Wii being sold out anywhere, anymore either. Gamestops, Targets, Best Buys, etc all have them in stock in my area.

Is there any word on any other consoles' prices going up?

The ps3 and x360 can't have a price raise, as they are fiercely competing for the same market share. The Wii is different enough that it isn't really in direct competition with the 360 and ps3, so it can afford the price hike.

If the 360 raised in price, everyone would just get a ps3 instead for the free bluray player. If the ps3 raised in price, it would just be too expensive for people to buy it vs the x360.
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Quote:

Originally Posted by Kuntz View Post
So Nintendo and it's investors should lose millions of dollars so these people can get a free hand-out? Nintendo has the #1 console, it's sold out all the time, why would they do anything other than raise the price (or keep it the same)? Just because it's a console does not mean it has to ignore the business of supply and demand.
Nintendo wouldn't be losing millions of dollars. They would be losing the potential to extort millions of dollars from the public.

The Wii vastly overpriced. Its nothing more than a die shrunk gamecube with some internal storage and WiFi.

Both Microsoft and Sony price their consoles according to the local currency. A PS3 in the US costs $400 USD. A PS3 in Canada costs $400 CAD, despite the fact that the Canadian dollar is worth 22% less than the American dollar.

That Sony, who's gaming division is losing money on every console, is willing to do this, while Nintendo, who is using $100 bills for toilet paper, wants to raise the price on their already overpriced console, is just despicable.
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nintendo want to take their cake and eat it. they've already had lots of birthday cake and getting quite fat. now its no longer their birthday but the nice dinner ladies kept baking the cakes and nintendo kept eating it. but now even though less people can bake cakes for them they still want to get fatter and fatter and eat as much cake as they can. infact the cake-eating has now increased tenfold.



on a serious note. this really is quite a smug move. their rivals are struggling underneath them, yet they are in no position to be feeling the pinch under the current economy, and rather than build customer relation by releasing new and fresh franchises, new console upgrades and price cuts like their rivals, they actually put the price UP. Now excuse me if I'm wrong but isn't that a BAD business move? less wii's will now sell. Although its arguable whether it will make a big difference to the overall sales, and since they struggle to get enough wii's on the shelves before they're bought, it still goes to show that console rules just dont apply to the wii. in both the good and the bad ways.
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Originally Posted by nathris
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The Wii vastly overpriced. Its nothing more than a die shrunk gamecube with some internal storage and WiFi.

It is not overpriced. According to their last stock report, they are making $11 off each sale. That is less than what Microsoft is making off the sale of an Xbox 360.

According to Industry Analyst Nick Gibson of gamesinvestor.com as of January 22, 2009 Microsoft is making $430 million dollars of revenue per year just off the Gold Subscriptions.

"Meanwhile the company also revealed that according to the NPD data the total lifetime spending on the Xbox 360 has now hit USD 13.2 billion, compared to USD 10.8 billion for the Wii and USD 6.1 billion for the PS3."

http://www.gamesindustry.biz/article...ion-units-sold

If anyone is over-charging, it's Microsoft.


Drop in Sterling won't lead to Xbox 360 Euro price changes
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Quote:


Originally Posted by Kuntz
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According to Industry Analyst Nick Gibson of gamesinvestor.com as of January 22, 2009 Microsoft is making $430 billion dollars of revenue per year just off the Gold Subscriptions.

lolwut? $430 billion? Off XBL? Okay?

Might want to double check that.
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haha slight typo, fixed.
Quote:


Originally Posted by nathris
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Nintendo wouldn't be losing millions of dollars. They would be losing the potential to extort millions of dollars from the public.

The Wii vastly overpriced. Its nothing more than a die shrunk gamecube with some internal storage and WiFi.

Both Microsoft and Sony price their consoles according to the local currency. A PS3 in the US costs $400 USD. A PS3 in Canada costs $400 CAD, despite the fact that the Canadian dollar is worth 22% less than the American dollar.

That Sony, who's gaming division is losing money on every console, is willing to do this, while Nintendo, who is using $100 bills for toilet paper, wants to raise the price on their already overpriced console, is just despicable.

Despicable? Can you all please quit being so dramatic.

Nintendo doesn't buy municipal water and sell it 100x higher. they don't charge more for ink, pound for pound, than gold. They didn't have the highest profiting year of all time while charging $5 for gas. They certainly don't rape you for $35 in overdraft fees PER individual transaction, so if you went to mcdonalds 10 times for a total of $40, you can expect $350 in fees.

Put it in perspective, its not that bad and nintendo is not a bad company for doing it
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Quote:


Originally Posted by Kuntz
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It is not overpriced. According to their last stock report, they are making $11 off each sale. That is less than what Microsoft is making off the sale of an Xbox 360.
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$11 my ass...

http://www.gamedaily.com/articles/fe...s/70921/?biz=1

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Nintendo President Satoru Iwata promised from the very beginning that the Wii console would generate a profit on day one. While Nintendo has not disclosed exactly how much it costs them to make the Wii console, a new report in the Financial Times cites Nikko Citigroup analyst Soichiro ***uda who estimates that Nintendo's gross profit per console is 1,500 yen in Japan, 5,600 yen in the U.S. and 8,500 yen in Europe. That equates to about $13, $49 and $74, respectively.

That was 2 YEARS AGO.

2 years ago the 360 Core was $280, now, the 360 Arcade, which is actually a better bundle is only $200. If Microsoft can cut $80 off of a vastly superior console why the hell is Nintendo raising the price? Can they really justify pissing off the British to make over $100 of pure profit per console sale?

Nintendo is shooting itself in the foot on this one.
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Quote:


Originally Posted by nathris
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$11 my ass...

Stock investor reports cannot contain false or misleading data, thus Nintendo is making $11 per console sold.
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Quote:


Originally Posted by Kuntz
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Stock investor reports cannot contain false or misleading data, thus Nintendo is making $11 per console sold.

I'll believe that they are making $11 per console in Japan, but the Wii costs a lot less in Japan than it does in the rest of the world. If you look at the article I posted that would make a fair amount of sense.
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