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Marketing Linux?

1215 Views 25 Replies 17 Participants Last post by  DesertFox
The only reason why Apple and Microsoft doing so well selling OS (that cost money!) is one word: marketing.

I wish I saw more advertisements for Linux, you cannot get into the public reach without informing them. The only way is through marketing.

Another reason why Linux fails at getting more consumers, that they don't have it at shelves for best buy, ect. When a unknowing consumer gets their first consumer, they check out the place. Everything surrounding them is XP or Vista. So they automatically choose it. that sux.

the plan: put out CDs @ best buy ect. and sell them for a really cheap price ~ 10 bucks. Also order some laptops to have linux on them, so they consumers can test it out. With the 10 bucks from each consumer, you can take that and make major advertisements. Yes I know Linux is supposed to be a free OS, so on the box, it could say go online on such and such website to download it.

How does it sound? fail or win?
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You aren't suppose to charge for OpenSource software, especially under GNU.

It's difficult to market a product that lacks complete support unlike Microsoft, Apple offers.

I use linux, exclusively on my workstation and there is a big issue with hardware support. A lot of issues can be fixed by compiling a kernel, but a product that does require some know-how, when compared to the plug-and-play ability of Windows...I don't see a marketing campaign competing.
For the common user, Linux is above there heads. The average user could probably not even install it properly...
well shipping isn't free
Quote:


Originally Posted by xxicrimsonixx
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For the common user, Linux is above there heads. The average user could probably not even install it properly...

Installing Linux Mint was by far the easiest install I have ever done. Much easier than both Windows and OSX and was also very quick. Vista was fairly easy to configure but XP is much more daunting to those that dont know much about computers.
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Originally Posted by jtfire55
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The only reason why Apple and Microsoft doing so well selling OS (that cost money!) is one word: marketing.

Nope, users can actually use Windows as a tool in their daily life -- not RTFM until their eyes bleed to tweak it until some other port or device conks out that needs to be "fixed" again. *nix is much like Windows 98 in many ways, including the pain of keeping everything up and running.

And with some *nix flavors that's so adamant about proprietary drivers, they actually hurt users in using their day-to-day devices. I was about to install a graphics friendly *nix built, until reading the manual about it, and the problems with proprietary drivers. Don't have time for it.

*nix is fine for those wanting to experiment and for those on a political agenda, but not day-to-day needs. People who work can't be bothered with all the steps to get something done (and a pretty GUI interface now doesn't hide the commandline -- Windows has a commandline, too).
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Originally Posted by rocketman331
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You aren't suppose to charge for OpenSource software, especially under GNU.

It's difficult to market a product that lacks complete support unlike Microsoft, Apple offers.

I use linux, exclusively on my workstation and there is a big issue with hardware support. A lot of issues can be fixed by compiling a kernel, but a product that does require some know-how, when compared to the plug-and-play ability of Windows...I don't see a marketing campaign competing.

You can charge whatever you want for a true opensource platform. Techically you could sell Ubuntu yourself and there wouldn't be any legal troubles, but people don't like that.

Best Buy was selling a boxed Ubuntu edition for a while for $19.99, I don't think they sell it anymore tho. Pic and Article
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Originally Posted by jtfire55
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well shipping isn't free

Ubuntu ships their cds for free
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Originally Posted by StarryNite
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Nope, users can actually use Windows as a tool in their daily life -- not RTFM until their eyes bleed to tweak it until some other port or device conks out that needs to be "fixed" again. *nix is much like Windows 98 in many ways, including the pain of keeping everything up and running.

And with some *nix flavors that's so adamant about proprietary drivers, they actually hurt users in using their day-to-day devices. I was about to install a graphics friendly *nix built, until reading the manual about it, and the problems with proprietary drivers. Don't have time for it.

*nix is fine for those wanting to experiment and for those on a political agenda, but not day-to-day needs. People who work can't be bothered with all the steps to get something done (and a pretty GUI interface now doesn't hide the commandline -- Windows has a commandline, too).

Agreed.

Linux can still be a hassle to use. I'll probably get flamed for saying this, but, even many advanced PC users don't want to be bothered with it. And, a person who is getting on the computer only to check email and pay bills is not going to take the time to learn it.

Most people would rather download things that are not free, illegally, than download and use Linux legally for free.
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My tech relative used to have Ubuntu on his laptop, but all the fuss with drivers and all he just switched it to Windows 7. He works fixing computers and networks for a living, the last thing he wants to do is spend his time off tweaking the OS after a 15hr day.

*nix is terrific if you have time for it, but if you don't (which is many of us), you get Windows and get onto working on whatever you're doing.

Funny thing about *nix is especially on servers. The claims are that it's so much safer than Windows. If folks really understood how much they had to install on those *nix servers to keep them safe, they'd go with Windows from the start. The server maintenance types online who hire their services to harden servers are all using scripts for this job. And when you get your server after they got it hardened, you spend another day just tweaking their settings (as the scripts are for base defaults). And if you want to save that $50+ mon fee and do it yourself, don't be surprised that there's little documentation in setting up the parameters but the defaults. So when your webhost software acts up (WHM/cPanel especially), you're spending some critical production hours trying to find the "bug". In the end you wind up spending about the same money for upkeep than getting Windows.
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Originally Posted by StarryNite
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Funny thing about *nix is especially on servers. The claims are that it's so much safer than Windows. If folks really understood how much they had to install on those *nix servers to keep them safe, they'd go with Windows from the start.

What do they have to install? I seriously doubt there is that much they install. They likely use hardening tools like Bastille or Sectool (which are scripts that run and let you know if there are any weaknesses). These tools are very light weight. Then you have things like SELinux, and it can be a beast to configure, but it's not the only MAC out there.
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Originally Posted by StarryNite
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My tech relative used to have Ubuntu on his laptop, but all the fuss with drivers and all he just switched it to Windows 7. He works fixing computers and networks for a living, the last thing he wants to do is spend his time off tweaking the OS after a 15hr day.

*nix is terrific if you have time for it, but if you don't (which is many of us), you get Windows and get onto working on whatever you're doing.

Funny thing about *nix is especially on servers. The claims are that it's so much safer than Windows. If folks really understood how much they had to install on those *nix servers to keep them safe, they'd go with Windows from the start. The server maintenance types online who hire their services to harden servers are all using scripts for this job. And when you get your server after they got it hardened, you spend another day just tweaking their settings (as the scripts are for base defaults). And if you want to save that $50+ mon fee and do it yourself, don't be surprised that there's little documentation in setting up the parameters but the defaults. So when your webhost software acts up (WHM/cPanel especially), you're spending some critical production hours trying to find the "bug". In the end you wind up spending about the same money for upkeep than getting Windows.

il agree and disagree on some points hehe

1: w7 rocks! i absolutely love it

2: psm 29$ a month first server, 19$ a month each extra server for full management. they do a great job! although their "end of service" is a little shacky back over a year ago anyhow.. (canceled my service and my server i had, when host pulled the box, they contacted host about it lol!)

use PSM and you wont have to pay "50$ a month for hardening" better yet, find a deal on a "small quality host".. i pay 50$ a month actually.. on a CLOUD system.. fully managed cpanel etc. better specs than some 50$ a month unmanaged servers (without a CP..)


on another note.. if a linux distro offered "support ticket 15-30 minute resolved time" for a monthly fee.. it would kick ass.. then you would have some darn good support.. (something cheap could be done too.. like 7$ a month easy as cake) if i didn't like my w7 so much. and i had been offered support ticket "desktop linux" support i might just take it!
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Originally Posted by thiussat
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What do they have to install? I seriously doubt there is that much they install. They likely use hardening tools like Bastille or Sectool (which are scripts that run and let you know if there are any weaknesses). These tools are very light weight. Then you have things like SELinux, and it can be a beast to configure, but it's not the only MAC out there.

These are production servers, not what you run at home, and they install A LOT more than 2 programs to monitor your server (there's over 6 IDS programs alone). I got tired of it all, did it myself, and got tired of babysitting the services (if folks had to do what server admins have to do with *nix servers, they'd commit suicide, truly). If it's not CLAMAV going down; it's httpd; if it's not that it's the mail server; then WHM acts up (ever tried installing third party apps in that beast???) you're hoping and praying someone at the cPanel forum can help you. And this is the STABLE version, not bleeding edge. Your mailbox will get full of these things, let alone intrusion alarms (as they'll try to hack a *nix box as a Windows box -- too many myths out there about *nix [if you don't harden it as soon as you get your server, in less than 20 minutes a bot will own it]).

Had servers from all sorts of vendors, but later stayed with ServerMatrix to ThePlanet as they had the best pings from my location and decent hardware (and support, at least when I was there, was pretty good - tickets answered in under 3hrs. I had a server with it's own reboot port and DRAC card, so didn't even had to bother them for reboots). But of late I've been using VPS as for forum work doesn't need a dedicated.
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Originally Posted by StarryNite
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These are production servers, not what you run at home, and they install A LOT more than 2 programs to monitor your server (there's over 6 IDS programs alone).

What are they? Tripwire, AIDE? Name names.

Quote:


I got tired of it all, did it myself, and got tired of babysitting the services (if folks had to do what server admins have to do with *nix servers, they'd commit suicide, truly). If it's not CLAMAV going down;

Do you know why they run ClamAV? To protect Windows boxes.

Quote:


(as they'll try to hack a *nix box as a Windows box -- too many myths out there about *nix [if you don't harden it as soon as you get your server, in less than 20 minutes a bot will own it]).

BS. How exactly will a bot own a *nix server? Bots usually compromise WINDOWS boxes because of malware infections. I would like you to show me ONE piece of malware for *nix that is a problem in the wild.

You know, there is a reason Google and the majority of web servers use *nix. It's simply better, and not only in security.
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Originally Posted by StarryNite View Post
Nope, users can actually use Windows as a tool in their daily life -- not RTFM until their eyes bleed to tweak it until some other port or device conks out that needs to be "fixed" again. *nix is much like Windows 98 in many ways, including the pain of keeping everything up and running.

And with some *nix flavors that's so adamant about proprietary drivers, they actually hurt users in using their day-to-day devices. I was about to install a graphics friendly *nix built, until reading the manual about it, and the problems with proprietary drivers. Don't have time for it.

*nix is fine for those wanting to experiment and for those on a political agenda, but not day-to-day needs. People who work can't be bothered with all the steps to get something done (and a pretty GUI interface now doesn't hide the commandline -- Windows has a commandline, too).

Quote:

Originally Posted by StarryNite View Post
My tech relative used to have Ubuntu on his laptop, but all the fuss with drivers and all he just switched it to Windows 7. He works fixing computers and networks for a living, the last thing he wants to do is spend his time off tweaking the OS after a 15hr day.

*nix is terrific if you have time for it, but if you don't (which is many of us), you get Windows and get onto working on whatever you're doing.

Funny thing about *nix is especially on servers. The claims are that it's so much safer than Windows. If folks really understood how much they had to install on those *nix servers to keep them safe, they'd go with Windows from the start. The server maintenance types online who hire their services to harden servers are all using scripts for this job. And when you get your server after they got it hardened, you spend another day just tweaking their settings (as the scripts are for base defaults). And if you want to save that $50+ mon fee and do it yourself, don't be surprised that there's little documentation in setting up the parameters but the defaults. So when your webhost software acts up (WHM/cPanel especially), you're spending some critical production hours trying to find the "bug". In the end you wind up spending about the same money for upkeep than getting Windows.
umm...you are sadly mistaken. you offer little or no proof, you don't even offer first hand expeirence.

i have setup servers and home pc's with both windows and linux. i can honestly say, the linux boxes are way easier to setup and configure for day to day or server task, than windows ever is/was.

i also design websites, and i can tell you right now, if a client comes to me and already has a server and it is a windows machine, i tell them change it or find some one else to design it. windows server machines are absolutely horrible to try to find and fix problems on.

as for you claim "*nix is great if you have time, but if you don't, windows you just get onto working with" ahem, when was the last time you installed windows? just to update a vista machine to service pack 1 takes 2 hours, not to mention the time it takes to download the stupid thing, then even after that, it has another 300 updates you have to install, and it will restart you computer. i reinstalled vista on my sisters laptop on my last day off, i spent a good 8 hours, doing it. that was just M$ updates, then i had to install her antivirus scanners, spamware scanners, pop-up blockers. then i had to go in and tweak things. i mean the time i spent on her machine, i could have easily installed fedora on my machine at least 8 times, then installed all the updates and my standard programs i use without fedora restarting my computer once, the only time i really have to update my computer after and update, if it is a kernel update, and those are far and few between.

and what are you talking about driver issues with linux? how distro will penalize you for having non-free drivers, i know of no distro that does this, and this is just a blatant attempt to make linux sound like a evil OS. i use nvidia drivers from nvidia on my machine, if any thing, the developers encourage you not to use them, cause the source is not open, that is about it.

the only distro i know that does anything like you said, is arch linux, they removed the ati propeitary drivers from their main archives, cause seriously, the ati drivers suck balls, that is the only reason, and they made that move in hopes it would wake up ATI, "release the source or release better drivers if you want the 100 million odd users of linux out there to buy your products" cause i am a big linux supporter, i only buy hardware that has good drivers or good support for linux/windows/mac/whatever main stream OS out there.

i use my linux box in my day to day life, and i use to run windows all the time, finally got fed up with the constant virus scans that would take several hours, the every 3 day disk defrags that would take 18 hours cause i have 2 tb's of space, you want to talk about lost productivity time, try updating a windows server with the latest updates, then take 15 to boot back up and after it is booted back up, 20 minutes for to install the actual updates, then try to schedule down time for said server for disk defrags, you will quickly understand why server builders and maintainers use linux/unix/solaris over windows. i have a good friend who maintains servers, each minute a server is down, cost his company 200 dollars, that is a lot of money in the long run, a windows server is down at least 9 hours a week for maintainance, a linux box, maybe an hour he says, you do the math, which would you rather have?
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Originally Posted by APOLLOSTEES
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Agreed.

Linux can still be a hassle to use. I'll probably get flamed for saying this, but, even many advanced PC users don't want to be bothered with it. And, a person who is getting on the computer only to check email and pay bills is not going to take the time to learn it.

Most people would rather download things that are not free, illegally, than download and use Linux legally for free.

I don't think anybody should flame you but I will say I am still pretty surprised to see all the comments about how Linux is too much bother etc. on a OC forum. I mean after all isn't OC about tweaking your hardware to get the most possible performance out of it. So why doesn't this philosophy apply to your software as well. I mean I customize almost everything I own so I was interested to learn about OC'ing.

Linux can be very cool and if you ever use one setup by somebody who knows how its done or do it yourself you will not believe how nice it is compared to Winbloze. But nobody is going to say Linux is a good gaming platform and right now all the OC apps seem to be written for bloze.

It really depends on your personality and what you want from your PC. I can guarantee on any given hardware a good Linux setup will romp and stomp over the most hottrodded winbloze that was ever created. You will not believe how sweet it can be.
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Originally Posted by rocketman331
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You aren't suppose to charge for OpenSource software, especially under GNU.

It's difficult to market a product that lacks complete support unlike Microsoft, Apple offers.

I use linux, exclusively on my workstation and there is a big issue with hardware support. A lot of issues can be fixed by compiling a kernel, but a product that does require some know-how, when compared to the plug-and-play ability of Windows...I don't see a marketing campaign competing.


OpenSource is free as in freedom and not as in zero cost (Gratis versus Libre). You can charge whatever you want for OpenSource software. You can charge to support OpenSource software.

Apple and MS are where they are due to SUPPORT as in help resources and compatible applications. Marketing is secondary.
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Originally Posted by thiussat
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What do they have to install? I seriously doubt there is that much they install. They likely use hardening tools like Bastille or Sectool (which are scripts that run and let you know if there are any weaknesses). These tools are very light weight. Then you have things like SELinux, and it can be a beast to configure, but it's not the only MAC out there.

Most of the production NIX don't need any hardening. For example OpenBSD is by default secure. FreeBSD is also fine and doesn't need anything special. Some people got so much into the MS mindset of being a virus machine that they don't realize that real OS don't have holes designed in or just from bad programming and crappy designs.
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Originally Posted by StarryNite View Post
Nope, users can actually use Windows as a tool in their daily life -- not RTFM until their eyes bleed to tweak it until some other port or device conks out that needs to be "fixed" again. *nix is much like Windows 98 in many ways, including the pain of keeping everything up and running.

And with some *nix flavors that's so adamant about proprietary drivers, they actually hurt users in using their day-to-day devices. I was about to install a graphics friendly *nix built, until reading the manual about it, and the problems with proprietary drivers. Don't have time for it.

*nix is fine for those wanting to experiment and for those on a political agenda, but not day-to-day needs. People who work can't be bothered with all the steps to get something done (and a pretty GUI interface now doesn't hide the commandline -- Windows has a commandline, too).
wow... i have to disagree. Linux Mint has been easier, and faster to get up running than any windows install i have ever done, except recoveries from my old PC, but that used proprietary methois and a restore partition.

i doubt the integrity of your statements - i can almost guarantee a user with little to no prior experience with pc's would have no issues browsing the web, doing basic office work, watching videos, and listening to music, etc. again, on linux mint / ubuntu. mint especially. for example, vista doesn't come with codecs, flash, etc. linux mint does.

ps, i'd rather have a commandline open for me to use at my leisure than one so hidden i have to dig to find it. (linux v windows)... windows is good and easy to use, true, but it is not as easy to set up as you may initially think, and i feel this more so because you are (like me) used to the intricacies of the OS, and likely have forgotten how difficult it was to take those first steps.
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It depends. Now there are a few hundred Linux distros. You can find Windows-like distros for people who don't want to learn anything new but are just sick of being Winbloze-victims and you can find super custom distros where you control everything that goes on your box.

You can download a plug-and-play type of Linux that has excellent driver support and many desktop apps like iceblade says.

The only problem is if you expect Linux to be winbloze. Linux isn't bloze, it's a real operating system. That means it doesn't necessarily run games as good as Winbloze because Linux was designed as a true multiuser multitasking OS instead of a GUI that has some OS functions. You can make a great OS from Linux but you can't no matter how hard you try with the MS stuff. It depends on whether you want an OS or a GUI
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