In early results, the system has absorbed the power of 370 watts per square centimeter, about four to six times better than current air cooling methods.
That's what you get for increased surface area- They're finning the CPU heatspreaders, then making corresponding heatsinks that "fit" in the grooves- More surface area, more heat transfer. Voila! It's not like they're doing anything special, just making more contact area.
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