It COULD also be a supply and demand thing. I don't have numbers, But I am sure that Intel is churning out way more LGA 775 chips than 478 chips.
While the LGA 775 is better tech, to USE that tech a person has to buy a new motherboard, and likely new RAM.....so you have people with 478 boards who want to either upgrade to a 3Ghz from a slower speed, or replace a chip that died, but they don't have the money to upgrade the whole system........
It's the same reason I had to pay $70 for a 512MB stick of PC2700 DDR for my mother in law's old system when I just paid $50 for a 512MB stick of DDR2 675 PC5400 for my new system.
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