Take-Two are wholeheartedly embracing the games-as-services model, and plan to only release games with "some ability to engage on an ongoing basis" and "recurrent consumer spending" options - that is, microtransactions - from now on.
"We aim to have recurrent consumer spending options for every title that we put out at this company. It may not always be an online model. It probably won't always be a virtual currency model, but there'll be some ability to engage on an ongoing basis with our titles after release across the board.
"That's a sea change in our business. Recurrent consumer spending is 42% of our net bookings in the quarter. It's been transformative for us, and the only reason it's transformative for us is because it's transformative to our consumers. The business that once upon a time was a big, chunky opportunity to engage for tens of hours, or perhaps 100 hours, has turned into ongoing engagement, day-after-day, week-after-week. You fall in love with these titles and they become part of your daily life."