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[reuters]Activision CEO: Consoles Are Still Too Expensive

464 Views 7 Replies 7 Participants Last post by  squall325
Did Acitivsion (ATVI) CEO Bobby Kotick just make a coded swipe at Sony (SNE)?

In an interview with Reuters, Bobby said: "The price on platforms today has still not gotten down to mass-market price points and I think when you're in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system."

Sony, of course, still charges $400 for the PS3. The Activision dig at high-priced game consoles follows a similar statement from EA (ERTS) execs last week, who also said they feared a $400 console could become a luxury item.

What else did Bobby have to say? Not much new:

* He wants to expand in China and Korea, places he thinks Activision has underperformed. Activision has already sought an agency of record for China.
* Activision is thinking acquisitions with its $3 billion hoard of cash, but Bobby was 'skeptical of any further large-scale consolidation.' Speculation still runs high Activision could be a likely buyer of the Mortal Kombat franchise from bankrupt Midway Games.
* Activision will be doing the obvious, and focusing its work on the best-selling game console: Nintendo's (NTDOY) Wii.

Full interview!

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Ha, Bit rich them taking a dig at the prices of consoles when the prices of games are high as hell aswell. MSRP of a game in Australia is like $110 bucks, You can sometimes get them for $89 at JB Hi-Fi.
Yeah how about 60 bucks a pop for games!?
I want cheaper graphic cards. Screw consoles! lol...
He's got to be kidding right? What's the average cost of a gaming PC nowadays?
Alright Activision, design me a console that costs $100 that can do what the PS3/360 can do. Or even what the Wii can do.

Patiently awaiting this delivery! Thanks.
the PC outdo the PS3... PS3 just uses a modified geforce 7 series card... booo... we need more pc optimized game like how they optimize it for the geforce 7 ps3 card!
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