|AMD IS FINALLY doing what we have all been waiting for, promoting its developer relations program to the masses. With that in mind, it introduced three new logos to go along with the program.|
Any semiconductor company that wants to be taken seriously has to have a developer relations (devrel) program. On the positive side, it promotes the upcoming products to the people making software and hardware that use them, gets early samples out, and generally answers questions. Things can extend to co-marketing campaigns, bundled software, and other high profile mutually beneficial things.