[TCM]Microsoft sets new goal for cutting carbon footprint

392 Views 5 Replies 6 Participants Last post by Bluescreen_Of_Death, Mar 13, 2009

53977

Discussion Starter · Mar 13, 2009

Quote:

In an email sent yesterday to all Microsoft employees, CEO Steve Ballmer has talked about the company's focus on environmental sustainability and set a goal to reduce the carbon emissions per unit of revenue by at least 30% (in comparison to 2007 levels) by 2012. This target will be achieved by reducing energy consumption in Microsoft buildings and operations, cutting down on air travel, and increasing the use of renewable energy.

"As a technology company, we believe that our footprint goals will be met by leveraging software and technology," said Rob Bernard, Microsoft's Chief Environmental Strategist. "We will work to provide advances in our building operations, we will continue to expand our use of our Unified Communications tools (just last year we saved over $90 million on travel through the increased use of our UC tools), and will look for new ways to reduce our use of resources in our data centers by continuing to push the envelope on innovation in how data centers are designed, built and operated."

For more info on the environmental efforts of Microsoft and its partners you can visit http://www.microsoft.com/environment.

http://www.tcmagazine.com/comments.php?id=25199&catid=6

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Exar Kun

· #2 · Mar 13, 2009

Haha, If this isn't a PR stunt I don't know what is. Reducing carbon footprint is basicly their way of saying cutting costs "!!!!???? PROFIT!".

That being said, I guess it is... a good thing.

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Penicilyn

· #3 · Mar 13, 2009

Quote:

Originally Posted by Exar Kun

Haha, If this isn't a PR stunt I don't know what is. Reducing carbon footprint is basicly their way of saying cutting costs "!!!!???? PROFIT!".

That being said, I guess it is... a good thing.

Who knows, maybe Stevie developed a conscience one day...

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