It looked ambidextrous (besides the 2 "missing" buttons on the right side) when i first looked at it. But it actually looks like its a "subtle ergo", very close to ambi it seems.
Well if it will be like 20-30 € / $ cheaper than the finalmouse ambi, i would say TekSyndicate choosed just the right time to announce this... and if the shape is right, couldn't see much of it.
With other words: If the price, when it comes out, actually reflect that they offer no drivers & etc. for this mouse, then they did something right. Lets say charge 40-45 € for it.