Chicago (IL) â€" Appleâ€™s products and competitive approach may be polarizing, but you canâ€™t doubt the effectiveness of new products such as the iPhone. Apple is now estimated to be the worldâ€™s second largest smartphone manufacturing, holding an impressive 17.3% market share in the segment.
Canalys now ranks Apple as the worldâ€™s second largest smartphone manufacture, behind Nokia and ahead of Research in Motion (RIM). Nokia still dominates the segment with 38.9% market share, which means that the company sold about 15.5 million units of the $39.9 million unit market in Q3 of this year. Apple is estimated at sales of 6.9 million units and a 17.3% share, followed by RIM with 6.1 million units and 15.2% share.
Nokia seems to be increasingly under pressure as it was the only top 5 manufacturer who saw its unit shipments decline (-3.8%) during the period, while Apple increased its shipments more than six-fold and RIM saw an 80% increase in unit sales.
The list is rounded out by Motorola with shipments of 2.3 million (+12.4%) and HTC with only 5000 units less (2.3 million, +171.4%), Canalys said.
â€œIt was expected that Apple would figure among the smart phone leaders this quarter, with that huge initial new product shipment, it was just a question of how high up it would be - and this is impressive,â€ commented Pete Cunningham, Canalys senior analyst.
Referring to RIM, the analyst said that RIM also saw â€œa tremendous performance, especially considering the delays it experienced in rolling out the Blackberry Bold. â€œSome customers will also have been waiting for the Storm to arrive. With these new products and the clamshell Pearl 8220 available in Q4, it is quite feasible that RIM will return to the number two position.â€