Toshiba plans to retain discounted price on its entry-level HD DVD player in the
U.S., an official from the company said during a conference last week. The move will allow the electronics giant to keep the format popular in the country, as competing Blu-ray disc (BD) players begin to become more affordable.
The entry-level Toshiba HD-A2 player will stay at $299 and the HD-A20 at $399. The top-line HD-XA2 remains $799, according to a news-story at Video Business web-site. Earlier the company ran a campaign when end-users could obtain HD-A-series HD DVD players at lowered price and get 5 HD DVD movies for free, however, after the campaign ended and Toshiba discovered that it was not as successful as it could be, the company had to slash its HD DVD players sales expectations quite significantly...