"Just days after the “Ampere” code-name surfaced, we have another one, and this time from a very credible source: Reuters. What is particularly interesting is that this news comes just around the time the Ampere codename leaked out putting things into a very interesting fray of rumor and speculation. Does this mean that the ‘Ampere’ news was wrong, or that its a different GPU entirely? Well, no one except NVIDIA really knows."
"Reuters: NVIDIA launching ‘Turing’ GPU next month
We had already heard that NVIDIA would be launching a brand new next generation graphics architecture in the coming month thanks to the Ampere leak (regardless of what you choose to call it). That said, there’s not much to this story except speculation so let this serve as the obvious disclaimer.
According to Reuters, A brand new NVIDIA Turing GPU is launching sometime next month. This means that either NVIDIA is undergoing a massive rebranding campaign or that Volta will not be making it to the consumer side of things. This itself has interesting implications because it could mean a couple of things: anywhere from NVIDIA optimizing the architecture further to yield concerns."