Overclock.net banner

[xbitlabs] AMD: Our Goal Is to Control 100% of AMD-Compatible Chipset Market.

3816 Views 73 Replies 42 Participants Last post by  KamuiRSX
Quote:
AMD: Our Goal Is to Control 100% of AMD-Compatible Chipset Market.

The head of Advanced Micro Devices products group â€" Rick Bergman â€" has confirmed that the company’s ultimate goal is to control 100% of AMD-compatible core-logic market.

For years Advanced Micro Devices has said that one of the advantages its central processing units (CPUs) have over competing Intel Corp.’s offerings is their broad support by chipsets from Nvidia Corp., Silicon Integrated Systems Corp., Via Technologies and so on. However, after the company acquired ATI Technologies back in 2006 and started to sell its own-brand core-logic sets, it became clear that AMD wants a piece of the chipset market to boost its revenue.

SiS and Via Technologies have not released any new core-logic sets for AMD platform for several years now, but, according to AMD, Nvidia Corp. still controls 43% of the AMD-compatible chipset market. AMD claims that this is going to change shortly and that the company’s goal is to have 100% of the market.

“[AMD’s] final goal is to see AMD's chipsets have 100% occupation on [AMD platform],†said Rick Bergman, senior vice president and general manager of AMD's products group, reports DigiTimes web-site.

Already next year AMD’s server and workstation platforms will be solely based on AMD’s own core-logic set and while the company will continue to rely on non-AMD chipsets on certain desktop market segments, it will replace them with its own offerings eventually....
Source
1 - 20 of 74 Posts
Makes sense really, and with how AMD chipsets have been performing I don't have a problem with it.
They finally hired a real marketing team! Trashed those monkeys they had before.
Ummm can't they just say "screw you guys, you can't make chipsets for our chips anymore" and just be done with it? I don't see the deal here. I mean sure, they get money from Nvidia for licensing....but couldn't they cut them out pretty easily?

EDIT - but also, wouldn't this also mean the end of SLi on AMD motherboards?
Quote:

Originally Posted by Pen View Post
They finally hired a real marketing team! Trashed those monkeys they had before.
now only If NVIDIA would do the same.
See less See more
This is news? I'm sure ATi has majority market share for their chipsets anyway. At the rate things are going, all of it is going to end up on the processor anyway.
Quote:

Originally Posted by corky dorkelson View Post
Ummm can't they just say "screw you guys, you can't make chipsets for our chips anymore" and just be done with it? I don't see the deal here. I mean sure, they get money from Nvidia for licensing....but couldn't they cut them out pretty easily?

EDIT - but also, wouldn't this also mean the end of SLi on AMD motherboards?
Usually if you're going the AMD route (saving money) you won't go for SLI video cards, you'll be going ATI.

Just saying.
See less See more
Quote:

Originally Posted by Pen View Post
Usually if you're going the AMD route (saving money) you won't go for SLI video cards, you'll be going ATI.

Just saying.
I thought the ATI line was that forcing proprietary stuff on people was bad, and that you should have options. Forcing people to use CrossFire as their multi-GPU solution would be a slap in the face.

I know SLI is proprietary, but I'd rather have the option to use it than be locked into my GPU choice by my CPU choice.
See less See more
they've already started, by the looks of it, considering the fail that is 980a and considering MSI is the only company supporting the chipset...

and with closer integration of AMD/ATI products, perhaps the CPU/GPU combination might work faster than if there was an AMD CPU and a comparable nVidia card...
Quote:

Originally Posted by Pen View Post
Usually if you're going the AMD route (saving money) you won't go for SLI video cards, you'll be going ATI.

Just saying.
And you would be totally wrong. With all the fanboys and their die-hard dedication to specific brands, there are literally millions of people with AMD CPUs running SLI.
See less See more
Bad move.

People who want SLI will have to jump ship to Intel :/
Quote:


Originally Posted by Dopamin3
View Post

Bad move.

People who want SLI will have to jump ship to Intel :/

You forget about that Hydra chip that will allow such without having to have SLI.

I'm also sure there are quite a few people with SLI motherboards that don't use that capability.
See less See more
Yeah I have to complain about this...as far as competition goes this would bring Nvidia almost totally out of the game as Intel's already disallowing them from making chipsets, though I think that's only certain CPUs? I can't say I know completely. However this will also force SLIers to go Intel, unless AMD signs some sort of agreement to develop SLI compatible chipsets.
Quote:


Originally Posted by timw4mail
View Post

You forget about that Hydra chip that will allow such without having to have SLI.

I'm also sure there are quite a few people with SLI motherboards that don't use that capability.

I believe the Hydra will be intel only. At least to begin with. I think they own it.
See less See more
Quote:


Originally Posted by corky dorkelson
View Post

And you would be totally wrong. With all the fanboys and their die-hard dedication to specific brands, there are literally millions of people with AMD CPUs running SLI.

Bit of an exaggeration don't you think? I mean do even 1% of people have 2 video cards in their systems?

I would be very surprised if there are more then 1000000 people with SLI and AMD processors.
See less See more
They would likely succeed whether or not they're trying.

Nvidia's not making an effort in the AMD chipset market at all
VIA isn't making chipsets for them anymore AFAIK
SiS...lol
Quote:


Originally Posted by Pen
View Post

Usually if you're going the AMD route (saving money) you won't go for SLI video cards, you'll be going ATI.

Just saying.

Right now, ya, but what if we get an AMD CPU that is faster in gaming performance (ie. Phenom II) then the other chipset companies, while nVidia has faster cards?

How do you get the ultimate gaming rig?

Right now it is possible. But next gen? Who knows.
See less See more
Nvidia chipsets have been fail sauce the last few years. I just wonder if Nvidia can still sell their NF200 chip for SLI on AMD chipsets.
Quote:


Originally Posted by Domino
View Post

Right now, ya, but what if we get an AMD CPU that is faster in gaming performance (ie. Phenom II) then the other chipset companies, while nVidia has faster cards?

How do you get the ultimate gaming rig?

Right now it is possible. But next gen? Who knows.

Not to mention that some people want to a have strong gaming machine while still saving money on the CPU. So long as the CPU doesn't bottleneck the GPU they'll still get a machine thats at par with an INTEL 1337 i13 extreme CPU at gaming. Sure there are exceptions.Or folders who can get much more out of the GPUs nvm, you don't need SLI to fold. The ATI cards out now are the fastest...but who's to say they always will be. The popular consensus seems to be that the Fermi's will be faster.
See less See more
Quote:

Originally Posted by Bluelightning View Post
Yeah I have to complain about this...as far as competition goes this would bring Nvidia almost totally out of the game as Intel's already disallowing them from making chipsets, though I think that's only certain CPUs? I can't say I know completely. However this will also force SLIers to go Intel, unless AMD signs some sort of agreement to develop SLI compatible chipsets.
Nvidia: trying to compete in a market that is directly controlled by 2 other competitors.

I'll be the one to say it: they gotta get squeezed out some time, just as via did.
See less See more
1 - 20 of 74 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top