Great customer service for sure and some really good products in the past. I don't think they intend to shut down. To me it looks like they're fighting to stay in business.
Many of their top tier staff are gone, based on that and their new warranty period (3 yrs) it would appear they are winding down the business.
The founder even hinted as much, without directly stating it.
Fact of the matter is without the GPU div, which was iirc 60+% of revenue, they will not be able to afford to stay in business or compete, and i believe they know this.
I would hazard a guess the Z690 will be their last mobo design, and they will stick to mostly PSU's and misc stuff until such time it is announced that they are closing down.
Ive seen this happen before with other companies in other industries.
EVGA is likely on its way out.
FWIW, I was never a huge fan of theirs based on my personal experience.
Their EVGA SR2 mobo was great, but ALWAYS dropped my RAID cards upon reboot, which was never corrected, same with the MSI Z690 Force/Carbon Wifi i had; this is a simple BIOS PCIE bug which neither EVGA nor MSI cared to try to correct.
Ive since dropped EVGA and now MSI for mobos, and went back to high end ASUS boards and test them THOROUGHLY soon as they arrive.
I went through THREE EVGA 2080 Ti FTW3 Hydro cards till i got one with Samsung VRAM, the first three had Micron RAM and ALWAYS popped out 'space invaders' VRAM bullshit within minutes, even severely underclocked and undervolted.
The final fourth, Samsung VRAM equipped unit was a beat to **** 'certified refurbished' unit that was actually a 2080 Ti Black (base model) with their EVGA Hydro kit installed on it (which showed up in warranty info), that took almost THREE MONTHS between the return of my first TRUE Hydro Copper FTW3 and the final, 4th, modified base model 2080 Ti Black/Hydro kit, and the paste/pad job was AWFUL.
As far as Gigabyte, every one of their mobos ive returned for various QC reasons (dead 2nd pcie port Z370 Ultra, they gave me **** about needing it, i use PCIE RAID cards), also a few problematic mobos for PC's i built for clients and friends had odd issues.
Plus, Gigabytes' software and BIOS are not very good. Asus' BIOS is excellent, but their Armoury Crate **** SUCKS BALLS, but that is easily replaced by AI Suite and related software, even older versions from Z390 series continue to work on Z790 mobos.